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Trade Shows Part 2: How to Pick Events
The Hand-Wringers hate events. So once a year we fling them into a big budget and hope nobody asks why a specific event is or isn’t on the list for the next year. And when we are questioned, we come up...
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Trade Shows Part 3: Do You Give Good Booth?
I’m writing this on the plane home from a very good event. Well run, nicely attended, good media, great presentations, fabulous food and, well let’s just say there were some booths. For the first time...
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Trade Shows Part 4: Good Booth is Good Planning, Not Good Luck
It’s not enough to put good people who know what they are doing at your booth. The booth itself requires a lot of thought and planning if you’re going to make the best use of their time. One of the...
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Trade Shows Part 5: Getting People to Your Booth
There are basically three opportunities to get people to your booth: Before the show, during the show, and on the show floor. How to bring people to the booth before they come to the show: Most trade...
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Trade Shows Part 6: Stupid Ideas
Here are some stupid things to do at your booth: Massages: This seems like such a nice thing. Who doesn’t need a massage after a day at a noisy crowded show? It’s easy. Just hire a local massage firm...
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Tradeshows Part 8: Other Things I Know
Event Planning is a Year-Round Activity If all events happened in the second half of the year, then it would be just fine to leave the decision about whether or not to attend to the last two months of...
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Why Most Executives Should Stay Clear of Social Media
The other day I had the opportunity to listen to a presentation by a social media guru on the cheese-moving, game-changing, power-shifting, balance-restoring, granny-empowering, field-levelling...
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When Good Things Happen to Good Research
I found this email rolling around at the bottom of my Inbox the other day and it reminded me that I think sponsored research is quite a nifty thing, especially in the B2B technology space....
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Why Your Agency Sucks at B2B
Okay maybe your agency doesn’t suck at B2B marketing. If that’s the case, thank the deity of your choice and keep it to yourself. The chances are, however, that you and your agency are not quite seeing...
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Shouting Into Empty Barrels: Coping with the Decline of Associations
One of the great things about B2B marketing is that the world is fairly easily divided up into handy verticals. Pick a few industries your product seems to suit and then find the watering holes where...
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